My Role:

Creator & Founder
Art Direction
Designer

Skills Demonstrated:

Art Direction
Visual Strategy
Illustration
Apparel Graphic Design

Poker is a seriously tough game to master. It requires strategy, deception, and the ability to represent reality truthfully or falsely to outwit opponents and win big. There’s another factor however that hasn’t proved to be as exciting — poker apparel that isn’t cheesy or over-the-top.

That's why I created HyPoker. I was motivated to bring a fresh, modern touch to poker fashion. The designs, inspired by skateboarding apparel, typographical lettering, and graphic illustrations, were made to appeal to both pros and enthusiasts. Styled to wear at the table, made to represent off the table. The intention was to make poker, and the apparel, increasingly accessible and appealing to a wider audience. And the reception by the community thus far has been positive.

HyPoker has grown organically as a result of unique designs and collaborations with up-and-coming poker vloggers. Utilizing social media and an e-commerce website HyPoker has grown market share and offers a simple point of sale experience to its audience, and is quickly gaining momentum and credibility.