Extreme Sports

Lightening Bolts

Paid Forward

My Role:

Art Director / Designer / Illustrator

Skills Demonstrated:

Art Direction
Identity Creation
Illustration
Lettering
Social Media Design
Photography Manipulation
Conceptual Visualization

GOAT Yard is a lifestyle brand and talent management group serving extreme sport youth athletes ages 8–18 years old, who lack opportunities for sponsorship yet have all the talent required of semi-professional status.

Designing a brand identity for a business primarily catering to kids and teens, with the rebellious spirit of extreme sports, was a daunting task. It required capturing the essence of multiple adrenaline-fueled activities in a cohesive and representative way.

It became clear that the task at hand was not just about establishing a particular aesthetic, but really discovering the essence of what makes extreme sports so exhilarating: capturing lightning. That fleeting moment of seamless unity, where the trick is flawlessly executed, the crowd is electrified, and the excitement is palpable. It was this that embodied the spirit of GOAT Yard - bolts of skill and ability, leading the way as the Greatest of All Time.