My Role:

Designer / Illustrator

Skills Demonstrated:

Art Direction
Identity Development
Collateral Design
Information Design
Communications Design
Illustration

As part of the Audigy brand identity overhaul, updating business collateral was a crucial component. The task was substantial as every document needed to conform to the newly established visual standards.

The biggest challenge was the diversity of informational documents, ranging from promotional services one-sheets to event-based flyers and comprehensive guide booklets. To ensure consistency and coherence across all documents, establishing a systematic approach for design execution was essential.

I devised a design strategy that created a clear typographical hierarchy, defined the use of imagery and iconography, specified color usage, and identified a foundational and robust grid structure. The result was a comprehensive library of documents and collateral that was efficiently executed by the design team, enhanced the brand image and reflected the premier and personable aesthetic that the identity embodied.